Conosci la differenza fra Personal Branding e Reputation? Le due parole a volte vengono utilizzate come se fossero sinonimi, ma in realtà sono due concetti diversi e non vanno confusi.… Continua a leggere "Personal Branding vs Reputation"
L’articolo ha un obiettivo un po’ diverso dal solito: quello di discutere insieme gli effetti sulla reputation italiana della battaglia di Caporetto. La dodicesima battaglia dell’Isonzo, fu un’offensiva austro-tedesca contro… Continua a leggere "Caporetto: un problema di Reputation"
Quando nel Marketing si parla di passaparola solitamente si pensa a qualcosa di positivo. Purtroppo nella realtà il passaparola negativo è di gran lunga più diffuso! Scopriamo insieme a cosa… Continua a leggere "La forza oscura del Passaparola Negativo"
Solo con il personal Branding non mangi perché non porta direttamente fatturato.È una frase che ripeto spesso ai miei interlocutori lasciandoli a volte un po’ interdetti. Fare Personal Branding significa… Continua a leggere "Con il Personal Branding non mangi!"
Molto spesso chi con entusiasmo comincia a lavorare sul proprio Personal Branding è vittima di un fraintendimento: è convinto che costruire la propria immagine significhi scrivere contenuti ed avere una… Continua a leggere "Il Personal Branding non è quello che credi"
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