Above the Line (A.T.L.)

Con il termine Above the Line, in pubblicità si intendono tutte le attività di comunicazione che utilizzano i media classici.

Sono ad esempio attività di Above the Line quelle che utilizzano:

Spot pubblicitari in TV
Spot radiofonici
Box pubblicitari sulla stampa quotidiana o periodica
Affissioni (out of door)
Banner o annunci pubblicitari su Internet.

A volte si trova contrapposto al termine Below the Line.

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Cookie	Durata	Descrizione
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Cookie	Durata	Descrizione
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Analytics

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Cookie	Durata	Descrizione
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Cookie	Durata	Descrizione
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VISITOR_INFO1_LIVE	5 months 27 days	A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC	session	YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
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Others

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Cookie	Durata	Descrizione
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